Before AI
The 11 floors every organization must build before artificial intelligence.

- Artificial intelligence
- Transformation
- Executive leadership
- Leadership
Back at the office, the instruction comes down from above: we are going to transform. And that is where the mistake begins.
Not the mistake of wanting to transform. That is right, and urgent. The mistake is believing that transformation begins with technology.
It begins earlier. Much earlier.
This book is about that earlier. About the foundations that quietly decide whether what comes next works at all.
A WARNING
The words “artificial intelligence” do not appear in this book until the last page. Finding out why is the strategic advantage your competition will not have in time.
What is Before AI about?
“Before AI” is a book by Gustavo Rodríguez about what an organization needs to build before undertaking a transformation with artificial intelligence.
Its thesis is that transformation does not begin with technology, but with eleven internal conditions (purpose, leadership, data, governance, processes, architecture, talent, culture, ethics, coordination and measurement) that the book presents as the eleven floors of a building: each floor is built on the one below it, and skipping one compromises everything that comes after.
It closes with a practical diagnosis: which floors are solid, which need work, and in what order to build the ones that are missing.
A check and an action at the end of every floorTHE PROMISE
The promise.
By the time you finish this book you will have a clear diagnosis of which floors of your organization are solid, which need work, and in what order to build the ones that are missing.
Your advantagestarts here.

The paperback and hardcover editions are currently available in Spanish only. See the Spanish print editions
